PRIVACY POLICY

At Sterling, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data when you visit www.wearesterling.co.uk (the “Website”).

1.  Who We Are
This Website is operated by Sterling, a UK-registered limited company specialising in Wheel & Tyre assembly, storage, distribution, and consultancy. We act as the data controller for any personal data collected through this Website.

2. What Personal Data We Collect
When you interact with our Website, we may collect the following personal data:
– Contact Information: If you submit an enquiry via our contact form, we collect your name, email address, phone number, and any details you provide in your message.
– Website Usage Data: We may collect anonymised data about how visitors use our Website, including IP addresses, browser types, and pages viewed, for analytical purposes.

3. How We Use Your Data
We use your personal data only when necessary and for the following purposes:
– To respond to your enquiries and provide relevant information about our services.
– To improve our Website and customer experience based on anonymised usage data.
– To comply with legal obligations and protect our rights.

We do not use your data for marketing purposes without your explicit consent.

4. Legal Basis for Processing
Under UK GDPR, we rely on the following legal bases to process your personal data:
– Legitimate Interests: To respond to your enquiries and operate our Website effectively.
– Consent: Where required, we will obtain your consent before processing certain types of data (e.g. marketing communications).

5. Data Sharing & Security
– We do not sell, rent, or trade your personal data with third parties.
– We may share your data with trusted service providers (e.g. website hosting, IT security) where necessary to operate our Website.
– We implement strict security measures to protect your data from unauthorised access or misuse.

6. Data Retention
We only retain your personal data for as long as necessary to fulfil the purpose for which it was collected. Enquiry data is typically retained for 12 months, unless further action is required.

7. Your Rights Under UK GDPR
Under UK data protection law, you have the following rights:
– Access: Request a copy of the personal data we hold about you.
– Correction: Request corrections to any inaccurate or incomplete data.
– Erasure: Request deletion of your data where applicable.
– Objection: Object to how we process your data in certain circumstances.
– Restriction: Request that we limit the processing of your data

To exercise these rights, please contact us using the details below.

8. Cookies & Website Tracking
We may use cookies to enhance user experience and analyse website traffic. You can manage cookie preferences in your browser settings.

9. Contact Us
If you have any questions about this Privacy Policy or your data rights, please contact us at:

Sterling
Cadle Pool Business Park, The Ridgeway, CV37 9RE
Email: [email protected]
Phone: 01789 641328

10. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.