WHY STERLING

SUSTAINABLE WHEELS & TYRES

Solve every OE wheel and tyre challenge you face, big or small, in the most sustainable and cost-effective way possible.

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Working directly with the world’s leading automotive brands

SUSTAINABILITY FIRST

REDUCING IMPACT
STARTS TODAY

Work with specialists who are reshaping the industry helping it to become more sustainably driven. In-house Total Quality Management experts, sourcing specialists, distribution teams, all supported by a robust European and global partner network.

This allows us to create greener efficiencies in every aspect of wheel and tyre assembly, distribution, recycling and storage.

STERLING EXPERTISE

HARNESS OUR KNOWLEDGE

Such a rich knowledge base allows us to adapt in an agile way, finding solutions not within the scope of most. Thinking that does a world of good for your business and the planet.

Leverage our agility

Tap into our scale, scope and expertise to help your business navigate any market changes.

Global partner network

Benefit from our size with reliable supply chains, custom tyre designs and great prices.

ALL-IN-ONE SOLUTIONS

ALL YOU NEED
ALL FROM ONE SOURCE

From concepts to manufacturing, assembly to distribution – for wheels, tyres, or both. Get everything you need from one source and all to OEM standards, trusted by the world’s leading automotive brands.

WHEEL AND TYRE SPECIALISTS

INDUSTRY EXPERTS
ALWAYS ON CALL

Rely on innovative thinking from dedicated industry specialists whenever you need it. By always starting with your problem, rather than off-the-shelf solutions, we get to the core of your need and create a solution that’s cost-effective, efficient and sustainably-driven.