DEALERSHIP TYRE SUPPLY CHAIN
ACCESS ALL
MARKETS IN ONE
Harness our huge buying power with tyre manufacturers to boost your dealership’s supply chain. Plus you’ll get OEM marketing support that’s unmatched in the market.

24/7 TYRE PRICE TRACKING
YOUR OWN DYNAMIC PRICING PORTAL
Get access to the entire tyre market, not just wholesalers, with your own, easy-to-use and flexible pricing portal. Your dealership prices will automatically adjust based on market fluctuations and the delivery timelines you choose, e.g. by 3pm today vs 3 days’ time – optimising both costs and CO2 emissions. You can even split your deliveries.
Fast, same day delivery available Order before 3pm and your tyres will be delivered same day with accurate pricing on your portal.
Access the entire market through our portal and partnerships Get exactly what the client needs without relying on local wholesalers.
Track price fluctuations all day Your pricing portal accurate tracks every brand’s price 24/7, so you can be sure you have the best price.
GREENER TYRE SOLUTIONS
MAKE YOUR DEALERSHIP
MORE SUSTAINABLE
By using efficient delivery methods and strategic partnerships, we’re able to minimise waste, lower environmental impact, whilst also reducing your costs. Not only can we collect scrap tyres as we deliver your new order, but we’ll ensure they head to a special recycling centre that treats their end-of-life in a conscious and sensible way.
Less scrap. More responsible. Sterling will remove your end-of-life tyres, and ensure they’re repurposed in a conscious way.
Less deliveries. More economical Rather than lots of deliveries every day, your orders are intelligently arranged to reduce journeys.
Less CO2. More sustainable. With shorter supply chains, your business will drastically reduce its CO2 emissions and costs.
END OF LIFE TYRES
RESPONSIBLE TYRE RECYCLING INITIATIVES
Not only will we collect end-of-life tyres from your dealership as we deliver new ones, but we’ll ensure they’re handled in a conscious and sensible way. In partnership with a special recycling centre, they could be repurposed into materials for playgrounds, used in energy generation, or various other sustainable applications.
END-TO-END SOLUTIONS
SOLVING ALL YOUR
NEEDS IN ONE
From concepts to manufacturing, assembly to distribution – for wheels, tyres, or both. Get everything you need from one source and all to OEM standards, helping your business grow.

Sterling offers highly sustainable wheel and tyre solutions across TQM, manufacturing, assembly, storage and distribution.
Services
Connect
Sterling GAP
Cadle Pool Business Park
The Ridgeway, CV37 9RE
T: 01789 641928
E: [email protected]
IATF 16949 | ISO 9001 | Tier 1 Supplier
© 2025 Sterling