OEM WHEELS & TYRES

OEM PACKAGES
AT GREAT PRICES

Use our global reach and expertise to get competitive price solutions you’ll find hard to achieve anywhere else. Plus we can manage the entire supply chain for you.

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STERLING OE WHEELS AND TYRES

OEM PACKAGES
DRIVEN BY PRICE

Get upgraded or standard OEM wheel and tyre packages at unmatched market rates. All packages are fully assembled, warranted and can be boxed ready for delivery. Plus we offer a take-back service, buying and removing your old wheels for sustainable recycling.

Highly competitive pricing Benefit from our huge buying power to access lower prices on alloy wheels and tyres from any manufacturer.

Full warranty Every alloy wheel we supply comes with a lifetime warranty to give you and your customers worry-free driving.

Custom box designs Our team can handle all packaging using your own custom design, so it looks like it’s come directly from you.

Managed recycling of wheel and tyres Our alloy wheel take-back service and recycling processes drastically reduce CO2.

EUROPEAN ASSEMBLY PARTNERS

SEAMLESS ACCESS TO EUROPE

Together with our partners Almot Wheels, we give you access to Tier 2 OE Wheel and Tyre Assembly across the UK and Europe in one seamless service and contract. This reduces commercial costs, taxes, and CO2 emissions, whilst greatly increasing availability.

CUSTOM-MADE SOLUTIONS

BESPOKE DESIGN
AND DELIVERY

Whether you need flow formed, forged or carbon fibre wheels, our team will manufacture your bespoke alloy wheel design using European, TUV approved manufacturers. We can also package them in branded boxes and distributed anywhere in the world. With a focus on driving down costs, our specialists will create a hard-working bespoke solution for your business.

STERLING ASSEMBLY STANDARDS

HARNESS OUR BUYING POWER

Take full advantage of our size, scale, capability and supply chain infrastructure. As a Sterling partner you’ll unlock a world of advantages for your business.

European Manufacturers

We source all our flow-formed, forged and carbon fibre wheels exclusively from TUV approved, Tier 1 recognised European manufacturers with IATF Accreditation 16949 and ISO 9001. Not only does this guarantee your supply chain, but the OEM quality of every single wheel.

Global tyre partnerships

Using our global tyre partnerships with Michelin, Continental, Bridgestone, Yokohama, and Hankook, we can guarantee competitive pricing and reliable supply chains. Your tyres can be assembled with your custom wheels for a fully inclusive, hassle-free package.

Powering small businesses

Enrich your offering by integrating our scale and capability directly into your business. Plus you’ll be able to take advantage of exceptional service levels and OEM-quality for prices you’d wouldn’t normally be able to access.

END-TO-END SOLUTIONS

SOLVING ALL YOUR NEEDS IN ONE

From concepts to manufacturing, assembly to distribution – for wheels, tyres, or both. Get everything you need from one source and all to OEM standards, helping your business grow.