TOTAL QUALITY MANAGEMENT
HIGH PRECISION
LOW COSTS
Our OE level, wheel TQM experts work swiftly and accurately – always working to drive down your costs, maintain strict levels of quality & reporting, and reduce waste.

Working directly with the world’s leading automotive brands
TQM WITH STERLING
OE LEVEL
TQM SERVICES
Our specialists have decades of experience detecting and eliminating manufacturing errors in the most precise and efficient way – reporting back to you to discuss any product imperfections they find.
SPECIALIST SERVICES
SEAMLESS TQM SUPPORT
Working in line with customer standards, our industry experts review the cosmetic failure and then get the wheel repaired or reworked.
Reworks
Unique to Sterling, your wheels will be reworked so they’re good as new with huge savings.
Warranty claims
Discover if wheels have had third party refurbishments done before a warranty and what to do next.
Response time
When you need us, we’re ready. Our industry experts can respond rapidly, so when you have an immediate TQM challenge, we’ll take care of it fast.
WHAT WE OFFER
STERLING TQM SERVICES
Product Inspection
Precision-focused inspections ensure all your wheels and tyres meets strict OEM quality standards.
Containment Actions
Rapid containment actions to isolate defects in wheels and tyres, preserving OEM production quality and reducing downtime.
Reporting & Analytics
Using detailed reporting and analytics to gain real-time insight into wheel and tyre quality metrics for continual improvement.
Manufacturer Site Visits
Checking OEM manufacturing facilities for you to ensure compliance, optimize processes, and reinforce TQM best practices.
Plant Support
Our ongoing plant support strengthens your quality control, streamlines production, and boosts overall efficiency.
Portal Management
Get a secure portal that centralises data, streamlines comms, and full transparency about critical quality metrics.
Cosmetic Failure
By identifying and resolving failure issues, we help OEMs maintain brand reputation and deliver flawless wheels and tyres.
QOS Management
This ensures alignment with TQM principles for superior quality output, reduced costs, and customer satisfaction.
AAR Management
Using robust AAR management, we continuously refine wheel and tyre processes to elevate OEM quality standards.
INSIGHTFUL DATA
YOUR INDUSTRY
BENCHMARK
TRACKER
Only available from Sterling, your bespoke Industry Benchmark Tracker displays all your TQM data against anonymised averages collated from across the industry – powerful and insightful, you can easily see how you’re performing.

A GREENER APPROACH
SUSTAINABILITY
WITHOUT THE COST
The current industry approach is to send all wheels back to the manufacturer for stripping and repainting. Not only is this very costly it also creates a vast amount of CO2. Our approach is to rework NOK wheels returning them to good stock, drastically reducing emissions. Added to this, you’ll reduce your paperwork, save a huge amount of time and all without extra cost to your business.
Free of charge
Sustainability isn’t an added cost but actually comes as a direct result of our greener approaches to TQM.
Less deliveries needed
As wheels aren’t being returned to the manufacturer, you’ll save thousands of miles of CO2.
Far less CO2
As our TQM specialists are so accurate, you save huge numbers of CO2 by reducing the number of wheels to return.
Minimise waste
With precise TQM assessments, every wheel is correctly repurposed removing any wasted alloy wheels.
Sterling offers highly sustainable wheel and tyre solutions across TQM, manufacturing, assembly, storage and distribution.
Services
Connect
Sterling GAP
Cadle Pool Business Park
The Ridgeway, CV37 9RE
T: 01789 641928
E: [email protected]
IATF 16949 | ISO 9001 | Tier 1 Supplier
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